Resume

Education

Master’s Degree in Mass Communication Specializing in Online Communication

University of Florida, Gainesville: 2016

Bachelor’s Degree in Technical Education & Industry Training

University of Central Florida, Orlando: 2015

Experience Highlights

Social Media Marketing

    • Managed all social media channels for LPGA golf legend Annika Sörenstam and her global audience of over 117,000 Twitter followers and over 50,000 Facebook subscribers.
    • Designed advertising campaigns for print, video and web distribution including concept development, copywriting, and social media marketing.
    • Increased social media subscribers and engagement by over 30%.
    • Developed and managed a 3-day social media campaign coordinated with broadcast media outlets that earned 3.6 million impressions on Twitter, totaling 570 tweets among 161 contributors.
    • Coordinated innovative contests and interactive social media events to rapidly increase social shares and subscribers.
    • Created and implemented social media marketing campaigns that effectively met management-defined sales objectives and engagement goals.
    • Developed pro-active, long and short range communications plans.
    • Generated videos, photos, graphics and multimedia assets for social distribution.
    • Analyzed and monitored social media statistics across multiple communications channels to maximize marketing and engagement efforts.
    • Implemented social media channel redesigns and ensured the use of best practices to support a major international/corporate rebranding effort.
    • Collaborated with media partners, sponsors and management advisory councils.
    • Created and monitored the implementation of corporate branding guidelines.
    • Developed techniques to reduce costs and decrease asset production time.

Training / Management / Leadership

    • Performed all aspects of small business ownership including sales, marketing, accounting, customer service and production.
    • Individually trained and interviewed personnel utilizing multimedia presentations.
    • Generated and graded examinations and created a test question database.
    • Developed training course schedules to ensure annual coverage of required topics.
    • Supervised, scheduled and delegated tasks to a design team of eight personnel.

Video Production / Photography / Multimedia

    • Performed all pre-production videography tasks including scriptwriting, budgeting, storyboarding, casting, crew scheduling and location scouting.
    • Planned and directed on-location and studio production tasks including set composure, lighting, cinematography, sound and talent direction.
    • Utilized post-production software tools to edit and enhance video with extensive special effects, 3D assets, green screen keying, compositing, color grading and audio correction.
    • Operated a variety of video, audio, lighting and other production equipment.
    • Created and maintained a large database of digital images and video assets.

Marketing / Graphic Design / Logo Design / Website Design / Social Media

    •  Created custom logos, websites & corporate identity multimedia for thousands of businesses and clients including Hewlett-Packard and Bright House Networks.
    • Developed techniques to reduce costs and decrease design production time.
    • Designed advertising campaigns for print, video and web distribution including concept development, copywriting, asset production and social media marketing.

Employment History

    • 2013 to 2017: Graphic Designer
      ANNIKA Academy; Lake Nona, FL
    • 2007 to 2013: Lead Designer
      Bold Multimedia; Winter Springs, FL
    • 1998 to 2007: Design Team Supervisor
      Website Design Institute / Custom Pro Design; Tampa, FL
    • 1992 to 1998: Nuclear Reactor Operator (Submarines)
      United States Navy; Pearl Harbor, HI

Training Courses

Multimedia Design, Audio & Video Production, Special Effects & Post-Production, Image Processing, Digital Illustration, Page Layout, Web Design, Photography, Application Design, 3D Modeling & Animation, Media Authoring, Internet Programming, Computer Networking, Marketing & Advertising Writing

Software Experience

Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, InDesign, Premiere Pro, After Effects, Audition, Dreamweaver, Flash, Fireworks, Acrobat), Final Cut Pro, Avid Media Composer, 3D Studio Max, Element 3D, Cinema 4D, Articulate Storyline, Microsoft Office (Word, PowerPoint, Excel, Access, Publisher), HTML5, CSS3, JavaScript, WordPress, Email Marketing, Social Media


References & client list available upon request.